Campaigns

See the views with our Fly High collection and discover new heights. Perfect for Smigglers who love to dream big, encourage them to spread their wings and fly! Embark on new adventures with our Fly High Classic Attach Backpack. It has three zippered compartments to store your stationery, technology, snacks,..

Calling all Smiggle super fans! Our new Smiggler collection is perfect for showing your Smiggle love by offering timeless and ageless prints on all our classic Smiggle silhouettes! Need a new backpack? Look no further, our Smiggler Classic Backpack is a perfect choice! It has three zippered compartments to store..

Night heroes unite! Embark on adventures with our special PJ Masks Power Heroes collection. Join Catboy and the Power Heroes in the game as you defeat villains and save the city!Wear our PJ Masks Power Heroes Junior Character Backpack and be ready to save the day! This backpack features three..

Snort, snort! It's time to make a big muddy puddle splash with our limited edition Peppa Pig collection. Join us in celebrating the 20th anniversary of the show with cake, confetti, and the adorable little Peppa Pig!Get ready for preschool adventures with our Peppa Pig Junior Character Backpack. It features..

From limitless creativity to inspiring dreams, our Limitless collection reminds us all that anything is possible.Dream big with our Limitless Classic Attach Backpack! It has three zippered compartments to store your stationery, technology, snacks, and more! Also features dual drink bottle holders and padded adjustable shoulder straps. Plus, it has..

From limitless creativity to inspiring dreams, our Limitless collection reminds us all that anything is possible.Dream big with our Limitless Classic Attach Backpack! It has three zippered compartments to store your stationery, technology, snacks, and more! Also features dual drink bottle holders and padded adjustable shoulder straps. Plus, it has..

From limitless creativity to inspiring dreams, our Limitless collection reminds us all that anything is possible.Dream big with our Limitless Classic Attach Backpack! It has three zippered compartments to store your stationery, technology, snacks, and more! Also features dual drink bottle holders and padded adjustable shoulder straps. Plus, it has..

Unleash your power! Smiggle has partnered with Marvel to create an exclusive and limited edition collection featuring your favorite Marvel Super Heroes. Have courage, kindness, knowledge and loyalty just like a Marvel Hero!Take your spider sense to the next level with this incredible Hooded Junior Backpack. Store everything you need..

From smiles and giggles to best friends at school - some things are Better Together. That’s why our awesome Better Together collection includes perfect friend matches that everyone will absolutely love!Rock school in Smiggle style with this Better Together Classic Attach Backpack. It has three compressed compartments to store stationery,..

Get ready to play games with our Virtual Classic Backpack! This super cool backpack features an embossed game controller detail, character zippers, and a stylish graphic print! It also has 3 zippered compartments for storing essentials, dual drink bottle holders, and a padded laptop compartment. Perfect for carrying games with..

Take a walk on the Bright Side with our brand new collection featuring ultra-fun prints full of all the smiles and giggles you can imagine!Rock school in Smiggle style with our Bright Side Classic Attach Backpack. It has three compressed compartments to store stationery, technology, snacks, and more! Also features..

Embrace the adventure, carve new paths, and reach for the stars with our new Disney | Smiggle Moana collection! Join exciting new journeys with this limited edition collection that will inspire future wayfinders. Make every adventure unforgettable with beloved Moana! Pack for preschool adventures with our Moana Junior Character Backpack...

Get ready for tons of smiles and giggles with our stunning Glee Chelsea Backpack! This backpack comes with 3 large, compressed compartments for all your school supplies, a 13 inch laptop compartment, and a super secure clip closure to keep everything together. Plus, its large front pocket fits perfectly with..

Bring the excitement of virtual worlds into everyday life with our Beta collection!Pack your school essentials with our Beta Classic Backpack. This backpack features a soft-touch texture and an embossed front pocket with a transparent flap, so they can easily see what's inside! It also has 3 zippered compartments to..

Experience the wonders of legendary creatures and dancing suns in our Cosmos collection. It features a sun-kissed print, a shimmering finish, and stunning golden touches.Embrace golden sunsets and cosmic wonders with our Cosmos Classic Backpack. This sparkling backpack features holographic sequins, a shimmering rose gold coating, and a stunning print!..

Explore new lands and meet legendary creatures with our fantastic Hi There collection! There’s so much to discover featuring Pur-maid, Uni-fly, Tiger-bot, Dino-roar and Snuggly Koala!Embark on new adventures with our Hi There Classic Insert Backpack. It has three zippered compartments to store your stationery, technology, snacks, and more! It..